ABOUT

THE BRAND

Visions of Humanity is a street fashion brand that is based on the concept of ouroboros — an ancient circular symbol depicting a snake swallowing its own tail. It represents eternity, cyclical renewal and the continuous process of death and rebirth. Through the art of upcycling, each piece that is carefully designed and created is unique, handcrafted, made to last, and contributes to the slow fashion movement that in turn supports conscious consumerism. And as important as all of that is, the brand has some cool ass original shit you can't really find elsewhere.

 

THE STORY

It was a concoction of a despised corporate job, dealing with grief, and struggling with addiction, depression and anxiety that led to just saying fuck it, and pursuing the dream. The original plan was to go the classic route in creating a clothing brand: design the pieces, have them manufactured, create an online shop and eventually/hopefully open a storefront. Though through lots of research, the realization hit that today's climate was one of overconsumption and mass production, especially within the fashion industry, and it just didn't feel right to produce more from raw materials than what was needed and already out there and available for the masses. Upon more research, a whole lot of self-study on sewing techniques, fabrics, and garment construction, and with the belief that the ethos of the younger generation is one leaning more and more toward a sustainable future, Visions of Humanity was born. The brand is based on the idea of using as minimal amount of new materials as possible, and maximizing the use of sourcing discarded quality pre-loved garments and materials and giving it new life.

 

THE DESIGNER

The brand is currently a one woman show. Designer and owner Tracy Kang is currently based in Toronto, Canada. As a self-taught designer, she takes inspiration from urban hip hop and underground culture as they both played a huge role throughout her life. From sourcing all the materials, to designing and handcrafting each piece, the entire process at Visions of Humanity starts and ends at the hands of the designer. 

 

THE VISION

At this early stage of the brand, the vision is ever-growing and ever-changing, especially with all the unknowns of the current state of the economy. But the core values remain the same: 1. to inspire those that value creativity, 2. to bring awareness to the need of a sustainable future and the importance of making an effort to becoming more conscious consumers, and 3. to give back. Before the first ever sale back in 2024, a commitment was made to donate a small percentage of each and every sale of the brand and give back to others.